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Charlie's Angels - Ru's Angels (2019)
Our studio partners are always looking for fresh ways to engage with audiences and stay in the cultural conversation. Hailed by the New York Times as “a cultural phenomenon,” VH1’s Emmy Award Winning RuPaul’s Drag Race has stomped the runway right into the hearts and minds of fans worldwide. To reintroduce Charlie’s Angels back into the cultural zeitgeist, we set out to create a unique marketing campaign that leverages the might of the RuPaul’s Drag Race juggernaut ahead of Sony’s anticipated reboot. We knew that in celebrating larger than life personalities, unforgettable looks (i.e. Farrah Fawcett’s hair), and kick-ass women, only RuPaul and his queens would be a match made in camp-heaven for the Charlie’s Angels brand.
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